About EQ AM

How do you pronounce that?

Our Story

EQ AM Magazine is a relaunch of international show jumping magazine, Equestre Americas. Carina Roselli, EQ AM’s Owner/Editor/Publisher, edited Equestre Americas’ U.S. edition from 2016-2018 before buying and rebranding it as a purely American publication.

Equestre Americas’ slogan was always “United by the Passion for Horses.” EQ AM strives to take that even further by bringing our readers “Even More Passion.”

Even More Passion for the American equine lifestyle.

Why the “All American” theme?

Carina is a disabled combat veteran who medically retired from the U.S. Army after 17 years of service as a helicopter pilot and JAG attorney. That life experience developed a patriotic spirit in her that she hopes to positively infuse into EQ AM’s pages and your hearts. Learn more about Carina and the rest of Team EQ AM here.

Our Mission

Expanding your awareness of the best America has to offer in horse sport.

The name EQ AM isn’t just an abbreviated homage to its predecessor. Pronounced “ek-am,” EQ AM stands for “Equine America” because that’s what it’s all about—expanding our readers’ awareness of the best America has to offer in horse sport.

To show you that you don’t know enough about what’s happening in the horse world, right here at home.

EQ AM provides authentic, interesting, and intelligent content in a format that is beautiful, readable, and relatable. We’ll show you that America offers some of the best equine products, services, and talent (two-legged and four) and introduce you to some of the best equine artists, books, travel, training, science and tech, philanthropy, and design—all* of it American, in one way or another. It’s our mission to offer all of this to readers through elegant media design and personally curated content and advertising.

*We might dabble “across the pond” when it’s worthy, but you’ll see that designated whenever it (rarely) occurs.

Our Approach

Ideally, EQ AM will speak “to” you—not “at” you—because our approach to the written word is highly conversational (hence, we don’t do “interviews,” we have “conversations”) and we love parenthesis, em-dashes, and a little hyperbole!

EQ AM provides authentic, interesting, and intelligent content in a format that is beautiful, readable, and relatable.

Our approach to publishing is also somewhat different:

  • Our print edition offers subscribers in-depth, feature-length articles.
  • Our website’s free content is designed to offer you fast reads (500 words) that you can get through while waiting in line for coffee.

Online fast reads may or may not connect to larger features from our print edition. To see the full, current, print edition online, subscribers can join EQ AM Nation and gain full access to everything we have to offer. Subscribers to the print edition are also full “citizens,” so they’ll have open access to everything online.